Rami Bitar Lebanon

  In 2015 Bitar International group launched their newest venture, “Tawfeer Supermarket stores,” in 12 locations. The addition of this new chain meant that Lebanese, even before the economic recession, had a go-to destination for quality goods at affordable prices. Unaccustomed customers to such a concept were delightfully pleased with the experience at Tawfeer stores, from the wide range of products to the welcoming and professional staff and the variety of the chain’s locations. Its expansion to more than 20 stores is significantly due to the number one form of marketing and the most credible one, word of mouth. “We did not bother to invest heavily in advertising or launching events,” says Mr. Rami Bitar , CEO of Tawfeer Supermarkets. “Every time a staff greeted our customers with a genuine smile or sought after their needs, every time the client found exactly what they were looking for and had a seamless experience, they became our brand ambassadors,” continued Mr. Bitar . “T

  In a crisis that could be called the worst economic situation in 30 years, and with over 70% of the Lebanese population below poverty line, discount supermarkets have just become another tool in a fight for survival. A regular walk into any supermarket would show you skyrocketing increase in prices of all goods whether essential or considered “luxury”. This situation has been exacerbated by the global pandemic, the mass layoffs and the country’s exodus of companies and organizations that have sought refuge somewhere else. The crisis has caused the value of the Lebanese pound to plummet to record lows. Furthermore, Lebanon imports about 80 percent of the goods it consumes, based on a governmental policy adopted 30 years ago that abolished the industrial economy in Lebanon and instead favored banking clientelism and remittances as a main source of income. SO now that food items today cost about ten times more than in 2019, there is a need for a more affordable chain of supermarkets

  Rami Bitar Rami Bitar is the managing partner of Capital Partners and its subsidiaries, including Bitar International and Tawfeer Supermarkets. A market leader in retail, trade, and distribution, Bitar leads a sizeable workforce in his mission to nourish the community. In addition to the different prestigious executive training programs he has enrolled in, such as the General Management Executive Program at INSEAD, Bitar holds a bachelor’s degree in business management and marketing from the Lebanese American University and an Executive Master of Business Administration degree from the American University of Beirut.

  Rami Bitar Rami Bitar is the managing partner of Capital Partners and its subsidiaries, including Bitar International and Tawfeer Supermarkets. A market leader in retail, trade, and distribution, Bitar leads a sizeable workforce in his mission to nourish the community. In addition to the different prestigious executive training programs he has enrolled in, such as the General Management Executive Program at INSEAD, Bitar holds a bachelor’s degree in business management and marketing from the Lebanese American University and an Executive Master of Business Administration degree from the American University of Beirut.